E-Coast

The Priority E-Coast holds a truly unique crown in the e-bike world: it is officially the market's first and only belt-driven electric beach cruiser.

If you have ever owned a standard beach cruiser, you know the ultimate enemy is the environment. Salt air, ocean mist, and kicked-up sand will rust steel chains, freeze up traditional derailleurs, and turn standard lubricants into a gritty, grinding paste. Priority completely re-engineered the classic cruiser blueprint by swapping out the messy metal drivetrain for an automotive-grade carbon belt and building the entire chassis out of specialized rust-resistant alloys. It is built specifically to live on the boardwalk, cruise the coastline, and laugh off the salt spray.

The Technical Snapshot

• The Zero-Rust Drivetrain: Swaps a traditional chain for a premium Gates Carbon Drive belt system running a single-speed mechanical setup. It requires absolutely zero grease, will never rust, won't stain your clothes, and can be easily sprayed down with a hose to wash off sand.
• Power & Coasting Hub: Driven by a 500W nominal rear geared hub motor paired with a 5-level cadence sensor and a right-hand twist throttle. It gives you immediate, smooth assistance to glide against heavy ocean headwinds without breaking a sweat.
• Speed & Adjustability: Ships configured as a street-legal Class 2 bike (20 mph top speed), but can be easily unlocked via the backlit handlebar display to achieve Class 3 speeds of up to 28 mph on pedal assist.
• Battery & Rack Integration: Houses a removable 48V 12Ah (576Wh) battery tucked cleanly inside a structural, color-matched integrated rear cargo rack. It delivers a real-world range of 20 miles on pure throttle up to 60 miles under conservative pedal assist. The battery is UL 2271 certified, and the full bike holds a strict UL 2849 safety certification.
• Hydraulic Stopping Leverage: Stopped predictably by Priority's proprietary 174HUDSON full hydraulic disc brakes clamped onto 180mm rotors. The system features built-in motor cutoff switches that instantly kill motor power the moment you pull the levers, simultaneously triggering an active, flashing rear brake light.
• Plush Boardwalk Tires: Rolls on high-volume 26x3.0-inch CST Big Boat cruiser tires. This "mid-fat" 3-inch width provides an incredibly soft air cushion that easily rolls over boardwalk cracks, cobblestones, and tightly packed wet beach sand without the heavy, sluggish steering of a massive 4-inch fat bike.
• Weights & Frame Styling: Built on a reinforced, stiffened aluminum frame and rigid fork explicitly designed to handle higher speeds while resisting coastal corrosion. It weighs a manageable 56 pounds (significantly lighter than most fat-tire beach e-bikes) and supports a 300-pound maximum payload.

Two Distinct Styles

Unlike many one-size-fits-all cruisers, Priority manufactures the E-Coast in two distinct frame layouts to maximize comfort:

Frame Style	Rider Height Fit	Aesthetic Vibe
Diamond (Step-Over)	5'6" to 6'4"	Classic horizontal top-tube vintage cruiser stance. Available in Charcoal or Indigo.
Step-Through	5'0" to 6'0"	Sweeping low-step frame for effortless mounting and dismounting. Available in Mint or Indigo.

The Cruiser Philosophy Shift: Because this is a single-speed beach cruiser rolling on 3-inch tires with a laid-back, swept-back handlebar posture, it is built for pure, unadulterated comfort. If your battery dies, pedaling a 56-pound single-speed bike up a steep hill will feel like a serious leg workout. This bike is engineered to be a leisurely, stylish coastal transport—not a technical mountain climber or a rapid-fire urban lane splitter.